Notes & Essays
My Thoughts
March 2024
MARKE-hit-ING
A spin on Kotler: marketing is the act of hitting the right target audience — and thorough market research is half the battle won.
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November 2023
Marketing: Exaggeration or Excitation
Do marketers exaggerate, or do they excite? Why the companies that promise a canoe and deliver the best one win on retention.
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July 2023
Be Nostradamus for Your Business
Markets feel unpredictable — until you break the cycle into flows and channels. A quantified way to forecast your marketing outcomes.
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February 2023
Are Brochures One of the Most Valuable Assets Even in the Digital Era?
Email and search ads took over, yet companies still reach for brochures at every event. Why this old-school asset still earns its place.
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August 2022
5 Most Important Tips for Successful Social Media Marketing
The right approach to taming social media: analytics, micro-influencers, alliances, consistency, and genuine engagement.
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