Notes & Essays
My Thoughts
June 2026
Chaos Has a Map
The systems that read customer behaviour and predict the next move already exist. What decides whether they work for you isn't the technology. It's whether your data is structured enough to be read.
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June 2026
The Layer Collapse: Why AI Isn't Just About Downsizing
AI isn't simply reducing the need for people; it's dissolving the layers of technological bureaucracy and concentrating value around deep expertise.
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May 2026
Presentation Is a Layer That Is No Longer Needed
Reports and presentations were always a processing layer between data and decisions. With AI, that layer, and the meetings built around it, begins to disappear.
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May 2025
Steps to Follow for a Successful Email Campaign
From market research to drip structure and outcome analysis — the steps behind an email campaign that actually generates leads.
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September 2024
The Power of Suggestion
An extra screen I didn't need, and a beer-beside-diapers experiment: how the smallest suggestion can become a command to the buyer.
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