Notes & Essays
My Thoughts
June 2026
The Layer Collapse: Why AI Isn't Just About Downsizing
AI isn't simply reducing the need for people — it's dissolving the layers of technological bureaucracy and concentrating value around deep expertise.
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May 2026
Presentation Is a Layer That Is No Longer Needed
Reports and presentations were always a processing layer between data and decisions. With AI, that layer — and the meetings built around it — begins to disappear.
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May 2025
Steps to Follow for a Successful Email Campaign
From market research to drip structure and outcome analysis — the steps behind an email campaign that actually generates leads.
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September 2024
The Power of Suggestion
An extra screen I didn't need, and a beer-beside-diapers experiment: how the smallest suggestion can become a command to the buyer.
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March 2024
MARKE-hit-ING
A spin on Kotler: marketing is the act of hitting the right target audience — and thorough market research is half the battle won.
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